Value Optimised

Turning complex systems into measurable value.

Outcome-driven strategic advisory and implementation across systems, automation, and enterprise transformation.

Get Your Free Systems Review How We Work
500+ Projects Delivered
98% Client Retention
15+ Years Consulting
Customer, Operations, Strategic (C.O.S) model
Aligning customer, operations, and strategic systems around measurable value.

When your systems hold you back

We work with New Zealand organisations to uncover bottlenecks, align leadership, and connect strategy, operations, and technology.

Executives

You’ve invested heavily in ERP and CRM, but still can’t see end‑to‑end performance or ROI.

Operations

Critical processes run on spreadsheets and shadow systems, and nobody fully trusts the data.

Technology

Projects stall in analysis, configs sprawl, and change never fully lands with users.

How we deliver value

A simple, outcome-focused journey from alignment to measurable delivery.

1

Discover

Align on outcomes, success metrics, scope, and risks in weeks, not months.

2

Design

Define architecture, processes, and a realistic roadmap to deliver value.

3

Deliver

Implement, integrate, and govern so new ways of working stick and value is captured.

Core capabilities

Services anchored in the C.O.S framework – connecting customer, operations, and strategic systems.

Strategic Systems Advisory

Define what success looks like and how technology, data, and processes support it.

  • Enterprise and business architecture
  • Portfolio and roadmap design
  • Benefits and value frameworks

AI & Intelligent Automation

Use AI and workflow automation to accelerate decisions and reduce manual effort.

  • Use case and value identification
  • Automation design and implementation
  • Change and adoption support

Enterprise Implementation

ERP, CRM, and workflow delivery that is governed, measurable, and sustainable.

  • ERPNext and CRM solution design
  • Implementation and integration leadership
  • Governance and optimisation

Outcome spotlight

Clients unlock faster time‑to‑value, clearer decisions, and measurable ROI by working with Optified.

Energy

Single view of customer

Consolidated multiple legacy systems into a single, governed view of customer, reducing manual reporting and improving service decisions.

Public Sector

Complex inquiry support

Delivered platforms for high‑stakes inquiries and commissions with strong governance and transparency.

Export & Development

Data and systems strategy

Clarified data strategy and architecture to support global programmes and stakeholder alignment.