Benjamen Walsh, Founder & CEO
20+ years of business analysis and systems leadership, channelled into Optified.
I've spent my career inside the organisations behind New Zealand's biggest systems and data programmes — before founding Optified in 2013 to bring that same discipline to more businesses, enterprise and growing alike.
Organisations I've delivered for
The career behind Optified
A track record, not a pitch
A career spent inside the delivery, not just advising from the outside.
Career begins
Started as a Project Analyst at Hamilton City Council, moving into business systems analysis — early work spanning records management and telecommunications rollouts.
UK & Europe
Business systems analysis for Sony Ericsson (Sony Mobile Communications) across the UK and Germany, and the London Borough of Hackney — ITSM, service management, and CRM implementation.
Z Energy
Senior and Enterprise Business Analyst, mapping projects and programmes to strategy, and leading CRM and asset management systems delivery across commercial and retail.
Founded Optified
Started Optified as the umbrella for consulting, and later training and thought leadership — bringing enterprise-grade discipline to a wider range of clients.
NZTE & TEC
Co-founded GoCloud Systems, a Microsoft Gold Partner cloud advisory. Then Lead Business Analyst at NZTE and the Tertiary Education Commission, including the national Career System Strategy programme.
Royal Commission of Inquiry
Led CRM/Dynamics 365 product design for the Abuse in Care Inquiry — human-centred design, customer journey workshops, and design sprints. Also founded ADON, a niche out-of-home marketing agency.
Ministry of Education NZ
Senior Business Analyst & Business Case Writer for the Data and Insights team — authored the business case for an enterprise data & analytics platform, and led the ECE data collection and public attendance dashboard work behind our featured case study.
Optified — and beyond
Running Optified's consulting practice, while building The Better Business Analysis Institute and hosting The Better Business Analyst Podcast.
Value Optimised
Every engagement — whether it's a national data platform or a ten-person business — runs on the same C.O.S framework: aligning Customer, Operations, and Strategic systems around measurable value.