About Optified

Optified, established in 2010, is a New Zealand-based business efficiency consultancy specialising in value creation and capture. We collaborate with organisations to identify and unlock hidden potential, optimising their operations for maximum impact.

Our tagline, "Value Optimised," reflects our core philosophy: we help businesses achieve their objectives by streamlining processes, maximising resources, and ultimately, generating sustainable value.

Our impressive client portfolio includes Z Energy, TEC, MoE, NZTE, The Royal Commission of Inquiry, Sony Ericsson, and many others, demonstrating our successful track record in working with leading organisations across various sectors.

Optified takes a distinct approach to business efficiency. We begin with a strategic and enterprise analysis, examining your organisation's goals, structure, and current operations. This analysis provides a comprehensive understanding of your unique value proposition and identifies areas for improvement. From this foundation, we work with you to develop standardised business processes. By aligning your departments and ensuring consistency in procedures, we streamline operations and eliminate inefficiencies.

Our expertise extends beyond standardization. We leverage data, technology, and innovation to elevate your business. We help our clients design the best Enterprise and Business Architecture for their organisation, including selecting, implementing, and integrating Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems to enhance data management and process automation.

By combining standardised processes with strategic innovation, Optified helps you achieve "Value Optimised" operations – maximizing efficiency, enhancing customer experience, and unlocking your organisation's full potential.