Optified - Customer (C)
The Customer Processes include:
Sales & Marketing
Product (& Service) Management
Customer Experience & Support
And can be broken down into Level 2 (And then Level 3) processes.
Level 1 | Level 2 |
Sales & Marketing | Market Research & Opportunity Assessment |
Sales & Marketing | Go-to-Market Strategy |
Sales & Marketing | Setting Goals & Establishing Metrics |
Sales & Marketing | Marketing Strategy |
Sales & Marketing | Implementing Marketing Campaigns |
Sales & Marketing | Driving Sales & Customer Engagement |
Product (& Service) Management | Plan & Manage Products & Services |
Product (& Service) Management | Product & Service Innovation |
Product (& Service) Management | Product Development |
Product (& Service) Management | Product Testing & Launch |
Product (& Service) Management | Product Post-Launch Management |
Product (& Service) Management | Service Planning & Strategy |
Product (& Service) Management | Delivering Services |
Product (& Service) Management | Service Completion & Review |
Product (& Service) Management | Product Planning & Sourcing |
Product (& Service) Management | Supply Chain Management |
Product (& Service) Management | Sourcing & Procurement |
Product (& Service) Management | Production & Quality Control |
Product (& Service) Management | Delivery & Logistics |
Customer Experience & Support | Plan & Manage Customer Experience |
Customer Experience & Support | Managing Customer Interactions |
Customer Experience & Support | After-Sales Service |
Customer Experience & Support | Regulatory Compliance & Recalls |
Customer Experience & Support | Measuring Success & Improvement |