Optified - Customer (C)

The Customer Processes include:

And can be broken down into Level 2 (And then Level 3) processes.

Level 1	Level 2
Sales & Marketing	Market Research & Opportunity Assessment
Sales & Marketing	Go-to-Market Strategy
Sales & Marketing	Setting Goals & Establishing Metrics
Sales & Marketing	Marketing Strategy
Sales & Marketing	Implementing Marketing Campaigns
Sales & Marketing	Driving Sales & Customer Engagement
Product (& Service) Management	Plan & Manage Products & Services
Product (& Service) Management	Product & Service Innovation
Product (& Service) Management	Product Development
Product (& Service) Management	Product Testing & Launch
Product (& Service) Management	Product Post-Launch Management
Product (& Service) Management	Service Planning & Strategy
Product (& Service) Management	Delivering Services
Product (& Service) Management	Service Completion & Review
Product (& Service) Management	Product Planning & Sourcing
Product (& Service) Management	Supply Chain Management
Product (& Service) Management	Sourcing & Procurement
Product (& Service) Management	Production & Quality Control
Product (& Service) Management	Delivery & Logistics
Customer Experience & Support	Plan & Manage Customer Experience
Customer Experience & Support	Managing Customer Interactions
Customer Experience & Support	After-Sales Service
Customer Experience & Support	Regulatory Compliance & Recalls
Customer Experience & Support	Measuring Success & Improvement